The Invisible Roadblocks of Customer Experience

Wednesday, May 7, 2025

12:00 PM - 1:00 PM

Are hidden inefficiencies costing you time, money, and causing unintentional friction for your customers?

In this hands-on workshop, you’ll learn how to uncover gaps and overlooked relationships in your customer experience, and make small, strategic fixes that create big impact.

No matter if you're a solopreneur, or large startup founder, you'll be able to uncover something new using the basics of the "Object Oriented UX" process.

This is a repeatable, process that you'll be able to do solo, with your team, over and over - always finding new insights. We'll do a mock project together and then apply to your own business. Note: This is not journey mapping or flows.

Key Takeaways:

• Find hidden gaps in your business – Walk away with a simple method to spot customer experience roadblocks before they hurt your business.

• Clarity to avoid siloing – Uncover how different parts of your business are connected in ways you might not have considered

• Spot potential pitfalls – Identify use cases of what could go wrong so you can prepare.

• Discover potential ideas for sales and marketing – Surface ways that you could offer additional value to your customers

Elena Haskins is a UX and Product Designer, and founder of Anele, a UX studio. Her experience lies within designing and strategizing B2B SaaS products across various industries including manufacturing, oil and gas, financial services, e-commerce, entertainment, cyber security, non-profits, and more.

popUP sessions are powered by our partners at Tulsa Tech.

Free for Gradient Members
$10 for Non-Members