Gradient: Tulsa's Hub for Innovation

12 N Cheyenne Ave, Tulsa, OK 74103

Training Room

In this engaging, beginner-friendly workshop, research and insights consultant Hailey Mortimore pulls back the curtain on how small business owners, entrepreneurs, and mission-driven founders can use customer insights to build stronger brands, develop better products, and drive smarter decisions. Participants will walk away with a clear understanding of what consumer insights are, why they matter, and how to start collecting and using data. No tools or research background required. Whether you’re launching a new product, looking to refine your messaging, or trying to understand what your audience actually wants, this session offers practical, real-world guidance to help you move forward with confidence.

Key Takeaways: 

• What consumer insights are (and what they’re not)

• Free and low-cost tools to start gathering insights today

• Tips for crafting strong survey and interview questions

• How to turn feedback into actionable business decisions

• Real-life case studies that show the impact of great research

Speaker Bio: Hailey Mortimore is the founder of Sage Outcomes, a boutique research and insights consultancy that has worked with more than 200 clients, from major brands like Peacock, Blumhouse, Berkshire Hathaway, and King’s Hawaiian to equity-focused startups and nonprofits. Hailey started her career in neuropsychology research and now specializes in helping organizations uncover the “why” behind customer behavior using strategic research, lean methods, and a people-first approach.

 

Free for Gradient Members
$10 for Non-Members