Gradient: Tulsa's Hub for Innovation

12 N Cheyenne Ave, Tulsa, OK 74103

Training Room

Launching a successful food brand, especially in today's competitive market, requires more than just a great product—it takes strategic planning, compelling storytelling, and building genuine connections with your community. In this popUP Session, Lawrence MacAlpine will share his journey from cybersecurity professional to artisan baker, detailing how passion, persistence, and strategic branding can transform a simple idea into a thriving business. 

Key Takeaways:

• The foundational steps for launching and growing a successful food business

• How to leverage authentic storytelling to create a strong brand identity

• Practical strategies for connecting with and cultivating loyal customers

About the Speaker:

This session is led by Lawrence MacAlpine, owner and baker at Slate Sourdough, a popular artisan sourdough bakery located in downtown Tulsa, Oklahoma. Lawrence's unique journey and hands-on experience offer valuable insights and actionable advice for aspiring entrepreneurs and food enthusiasts alike.

 

Free for Gradient Members
$10 for Non-Members